Samuel Lee's Food for thought

Wednesday, September 20, 2006

Media influences

Went with students to a course on sexuality education today. Found the seminar quite useful to a world where boundaries seem so grey.

What struck me most is the message on how the media has really great influence on the minds of people. Magazines filled with sexual connotation and pictures in bookstores ... serial killers citing how the media had influence over their violent behaviours... how true the power of media can consumerism! For example, coco-cola spent more than US$1 million to ask Simon Cowell to put a mug with the words "Coco cola" on the judge's panel during American Idol. It takes S$800000 to air a 30s commercial during 'desperate housewives' airtime... how powerful the media gets!

Thus the next time we switch on the TV, surf the internet, read magazines, should we pause to ponder about what kind of rubbish we might be exposed to? As the famous computer acroynm goes, GIGO - Garbage in, Garbage out.

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